MediaWorks 2020

Now entering its 15th year in 2020, MediaWorks was created to increase performance and drive consistently excellent work across the region by developing motivated rising stars.

The 4-day training experience continues to be a career milestone for Asia Pacific’s future leaders, as participants develop insights and a strategy for a real-world client brief. Attendees will receive guidance from mentors and engage in training that develops their skills in four key areas - insight, strategy, actionable ideas and presentation.

Through workshop-style breakout sessions and guidance from industry experts who impart best-practice techniques and strategies, MediaWorks provides unparalleled exposure, collaboration and networking, teaching attendees how to win business, be creative and deliver marketing objectives.


Past MediaWorks Clients

Over 1500 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?


Real Brief. Real Training. Real Time.

This year’s programme will offer a more hands-on experience, with workshop-style breakout sessions that bring together industry experts and professional trainers to assist delegates in examining the obstacles facing the next generation, techniques and strategies to win business, developing effective storytelling skills, and being creative while still delivering marketing objectives.

Want to see what MediaWorks is all about? Watch what our 2018 delegates have to say about the MediaWorks experience here.

MediaWorks is conducted in English. All delegates must have a good level of English in order to participate fully and make the most of this training programme.

Testimonials from past mentors

“MediaWorks is an absolutely fantastic program which focuses on the core of the business we all are in, Connecting Brands and Audiences. It provides young bright minds a great opportunity to learn how to react and thrive in a fast paced world with many a curve ball thrown at them. For me it was a pretty interesting experience of reliving my memories as a delegate but from the other side. While there have been numerous changes and improvements over the 13 years, the essence of the program hasn’t changed and that is best part. Can say this with all my heart that even for a mentor it is a rewarding experience. I walked away feeling totally turbo charged after having spent the 3 days with my team of diverse yet wonderful delegates.”

Rajni Menon


"Media Works is a MUST, ideally for all the industry young professionals. It is real, educational, intense, and collaborative. In an environment that foresters fast track learning, delegates will experience the real world, in a safe but intense environmnet, with industry professionals as mentors to guide them through the learning process, and a real life brief. This program is designed to bring the best in all, from teamwork, creativity, inspiration and whatnot takes to unearth insights, crack the idea and craft winning strategies. Media Works is truly inspirational, and a brilliantly designed program that all agencies must consider. I highly recommend it."

Andreas Vogiatzakis


"MediaWorks is the highlight in my year, working with inspiring teams every time. Passion, determination and curiosity without boundaries are ignited. Everybody works harder than they thought possible, and learns more than they ever expected. And that applies to the mentors as well!"

Steve Garton


“MediaWorks was the most refreshing industry event I’ve attended over the years. It was fantastic to spend time both coaching the next generation of talent, as well as working with industry colleagues towards a common, positive goal. Great initiative and would love to return – and win – next year.”

Benjamin Condit

Chief Strategy Officer China

“A realistic simulation of the agency world where talented teams of diverse backgrounds battle time pressure to deliver great strategies and solutions. Think of it as The Apprentice meets Shark Tank. A truly exciting, challenging and rewarding experience for the delegates and mentors.”

Jason Tan

Head of Strategy

“MediaWorks is a both challenging and rewarding experience. As a mentor, it is incredible to help guide a team of young talented people with different experience levels and see them bond, ideate, create and deliver a strategy in 24 hours. I was very proud of how my team rose to the occasion and delivered with heart.”

Rosemary Lising

Managing Director

"There is something magical about the Mediaworks experience. A group of people who don't know each other transform into a high performance team; a challenging brief results in ideas that have the power to reshape a business; a group of worried mentors beam with pride on the final day. The experience reminds you of why you got into the business and leaves you re-energised for more."

Amrita Randhawa

CEO, China & Hong Kong

“Mediaworks is an amazing forum where media professionals come together, are placed into a scenario with limited time to deliver amazing work. I was amazed at the quality of work produced by the delegates, some with less than 6 months experience. It opens your eyes up to the talent we have in our industry and gives me reassurance for its’ future. If you are given the opportunity, I would recommend getting involved, either as a delegate or as mentor, either way you will get a lot from the most intense 60 hours of your life, and you might even get some sleep too!”

Nathan Cook

Head of Trading, Asia Pacific

“This is an extremely useful program for the young media talent. They will Learn to build a high performing team, crack the brief and perform on stage in less than 48 hours. What better way to learn than to venture into the tiger’s den to catch the tiger! Immense energy, boldness to get out of one’s comfort zone and seamless teamwork are needed to succeed. Certainly not for the faint-hearted!”

Chor-Mui Lee

Head of Communications Planning, APAC

“Real life Modern day Mad Men (and Women) – condensed and refined to 3 mind-blowing days.”

Navaneeta Das

International Client President, Asia Pacific

"MediaWorks is an amazing live learning experience for the delegates, but I think it is equally as valuable for the mentors. The challenge of working with a young team and helping them to find their own voice without stepping in and doing is very real and humbling. Both years I feel like I have walked away wiser and more able to do my job."

Anathea Ruys

Head of Fuse

Who should attend?

MediaWorks is not for the fainthearted! This training programme is designed for immense learning in a short period of time and may involve sleepless nights, moments of tension and even fear!

Whether you are a marketer or an aspiring creative director, this is the essential training ground for all in the advertising field:

  • Media planners & buyers
  • Account managers
  • Advertising sales
  • Agency planners
  • Brand marketers
  • Content producers
  • Planning & accounts directors
  • Digital manager
  • Client service managers
  • Agency creatives
  • Other industry-related functions

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Contact Us

Delegate & Programme Information
Zamir Khan
Head of Awards Events
Tel: (+852) 2122 5273

Kaling Man
Events Manager
Tel: (+852) 3175 1993

General Enquiry
MediaWroks Team

Sponsorship Opportunities
Gareth Scott
Commercial Director
Tel: (+852) 3175 5933

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