MediaWorks 2018

MediaWorks is a thrilling and intensive 4-day training course designed to develop Asia Pacific’s young media professionals. Presented with a brief from a real client, delegates compete in teams with guidance from agency leaders to develop the winning pitch. Now in its 13th year, MediaWorks has become a transformative professional and personal experience for over 1400 delegates.

Stay informed about the latest MediaWorks updates! Register your interest below.



Past MediaWorks Clients

Over 1400 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?

Programme

Real Brief. Real Training. Real Time.

This 4-day training course is designed to train rising stars of the media industry by replicating real-life scenarios. Working in teams, attendees are tasked with pitching a brief to a real client and will be required to present the account to the client and a panel of industry heads.

MediaWorks is conducted in English. All delegates must have a good level of English in order to participate fully and make the most of this training programme.

Testimonials from past mentors

"There is something magical about the Mediaworks experience. A group of people who don't know each other transform into a high performance team; a challenging brief results in ideas that have the power to reshape a business; a group of worried mentors beam with pride on the final day. The experience reminds you of why you got into the business and leaves you re-energised for more."

Amrita Randhawa

CEO, China & Hong Kong

“Mediaworks is an amazing forum where media professionals come together, are placed into a scenario with limited time to deliver amazing work. I was amazed at the quality of work produced by the delegates, some with less than 6 months experience. It opens your eyes up to the talent we have in our industry and gives me reassurance for its’ future. If you are given the opportunity, I would recommend getting involved, either as a delegate or as mentor, either way you will get a lot from the most intense 60 hours of your life, and you might even get some sleep too!”

Nathan Cook

Head of Trading, Asia Pacific

“This is an extremely useful program for the young media talent. They will Learn to build a high performing team, crack the brief and perform on stage in less than 48 hours. What better way to learn than to venture into the tiger’s den to catch the tiger! Immense energy, boldness to get out of one’s comfort zone and seamless teamwork are needed to succeed. Certainly not for the faint-hearted!”

Chor-Mui Lee

Head of Communications Planning, APAC

“Real life Modern day Mad Men (and Women) – condensed and refined to 3 mind-blowing days.”

Navaneeta Das

International Client President, Asia Pacific

"MediaWorks is an amazing live learning experience for the delegates, but I think it is equally as valuable for the mentors. The challenge of working with a young team and helping them to find their own voice without stepping in and doing is very real and humbling. Both years I feel like I have walked away wiser and more able to do my job."

Anathea Ruys

Head of Fuse

"MediaWorks grows in strength year after year, transforming the way winning pitches should be created. It's a must-attend event for rising stars in the industry. Mentors gain as much as delegates, professionally and personally!"

Steve Garton

Proprietor

Who should attend?

MediaWorks is not for the fainthearted! This training programme is designed for immense learning in a short period of time and may involve sleepless nights, moments of tension and even fear!

Whether you are a marketer or an aspiring creative director, this is the essential training ground for all in the advertising field:

  • Media planners & buyers
  • Account managers
  • Advertising sales
  • Agency planners
  • Brand marketers
  • Content producers
  • Planning & accounts directors
  • Digital manager
  • Client service managers
  • Agency creatives
  • Other industry-related functions

Awesome. I have it.

Your couch. It is mine.

Your couch. It is mine.

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Contact Us

Delegate & Programme Information
Joanne Ma
Senior Events Manager
Tel: (+852) 2122 5254
Email: joanne.ma@haymarket.asia

Sponsorship Opportunities
Atifa Silk
Brand Director
Tel: (+852) 3175 5933
Email: atifa.silk@haymarket.asia

2018 Venue
Marriott Marquis Queen’s Park
Tel: (+66 2) 059 5555


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