MediaWorks 2018 by Campaign

MediaWorks 2018

Now entering its 13th year, MediaWorks was created to increase performance and drive consistently excellent work across the region by developing motivated rising stars.

The 4-day training experience continues to be a career milestone for Asia Pacific’s future leaders, as participants receive a brief from a real client and are tasked with producing an innovative and achievable pitch in less than two days. Attendees will receive guidance from mentors and engage in training that develops their skills in four key areas - insight, strategy, actionable ideas and presentation.

Programme

Real Brief. Real Training. Real Time.

This year’s programme will offer a more hands-on experience, with workshop-style breakout sessions that bring together industry experts and professional trainers to assist delegates in examining the obstacles facing the next generation, techniques and strategies to win business, assessing how clients evaluate a pitch and being creative while still delivering marketing objectives.

MediaWorks is conducted in English. All delegates must have a good level of English in order to participate fully and make the most of this training programme.

Testimonials from past mentors

"There is something magical about the Mediaworks experience. A group of people who don't know each other transform into a high performance team; a challenging brief results in ideas that have the power to reshape a business; a group of worried mentors beam with pride on the final day. The experience reminds you of why you got into the business and leaves you re-energised for more."

Amrita Randhawa

CEO, China & Hong Kong

“Mediaworks is an amazing forum where media professionals come together, are placed into a scenario with limited time to deliver amazing work. I was amazed at the quality of work produced by the delegates, some with less than 6 months experience. It opens your eyes up to the talent we have in our industry and gives me reassurance for its’ future. If you are given the opportunity, I would recommend getting involved, either as a delegate or as mentor, either way you will get a lot from the most intense 60 hours of your life, and you might even get some sleep too!”

Nathan Cook

Head of Trading, Asia Pacific

“This is an extremely useful program for the young media talent. They will Learn to build a high performing team, crack the brief and perform on stage in less than 48 hours. What better way to learn than to venture into the tiger’s den to catch the tiger! Immense energy, boldness to get out of one’s comfort zone and seamless teamwork are needed to succeed. Certainly not for the faint-hearted!”

Chor-Mui Lee

Head of Communications Planning, APAC

“Real life Modern day Mad Men (and Women) – condensed and refined to 3 mind-blowing days.”

Navaneeta Das

International Client President, Asia Pacific

"MediaWorks is an amazing live learning experience for the delegates, but I think it is equally as valuable for the mentors. The challenge of working with a young team and helping them to find their own voice without stepping in and doing is very real and humbling. Both years I feel like I have walked away wiser and more able to do my job."

Anathea Ruys

Head of Fuse

"MediaWorks grows in strength year after year, transforming the way winning pitches should be created. It's a must-attend event for rising stars in the industry. Mentors gain as much as delegates, professionally and personally!"

Steve Garton

Proprietor

Who should attend?

MediaWorks is not for the fainthearted! This training programme is designed for immense learning in a short period of time and may involve sleepless nights, moments of tension and even fear!

Whether you are a marketer or an aspiring creative director, this is the essential training ground for all in the advertising field: