What to expect

Real Brief. Real Training. Real Time.

This 4-day training course is designed to train rising stars of the media industry by replicating real-life scenarios. Working in teams, attendees are tasked with pitching a brief to a real client and will be required to present the account to the client and a panel of industry heads.

MediaWorks is conducted in English. All delegates must have a good level of English in order to participate fully and make the most of this training programme. View the 2017 Programme below.

2017 Programme

MediaWorks: Real training in real time, for the real world

Day 1: Wednesday 26 April

Day 2: Thursday 27 April

Day 3: Friday 28 April

Day 4: Saturday 29 April


Delegate Registration and Check-In


Welcome to MediaWorks

The Why, Who, How, What, When and Where of the next four days


Team Allocations: your own “agency” for the course

Participants will be divided into groups of ‘agency teams’ with whom they will work for the duration of the four days. Each team will have a ‘mentor’, an industry specialist with a wide range and depth of expertise, who will be on hand for advice as the group develops its strategy.

After introductions, each team must select their agency name and will be allocated their own private syndicate room, or ‘headquarters’, where they will find the details of a unique team-building exercise to kick off MediaWorks.

By Torie Henderson, President, Global Account Management, Omnicom Media Group


Dinner and Networking


Agency CEO panel


The Brief
Presentation of the client brief


Introduction and the day ahead


Insights session


Strategy session


Coffee break


Ideas session


Presentation session


Wrap up and return to Syndicate Session
With the skills briefing and conference sessions fresh in their minds, teams return to the privacy of their syndicate rooms to continue their pitch preparations and planning.


Working lunch

The opportunity for each agency to meet the client in “private” ask smart questions and to road test ideas and thoughts. Individual syndicate rooms


Meet the client, Q&A




Ideas testing with respective mentors


Syndicate Sessions
Teams continue to complete their presentations


Submission of presentations and Lunch


Pitch Presentations
The moment that all the teams have worked for. The Pitch.

The strategy, hard work and planning of the previous 48 hours are put to the test as each team gets the opportunity to present their case to the client panel.


The Finals
The finalists who have made it to the shortlist will make their presentations in front of all delegates and mentors.


Final Judging


Offsite Dinner
After all teams have completed their pitches, an evening of fun and frivolity awaits.


Team Feedback with Mentors and the Client

Every agency team receives feedback on their own presentation in private with their respective judging panel.


MediaWorks 2017 Winner Announcement
The winning team is announced and is presented with the MediaWorks prize and crowned the MediaWorks champions.


Closing Remarks and end of MediaWorks 2017

Contact Us

Delegate & Programme Information
Zamir Khan
Events Manager
Tel: (+852) 2122 5273
Email: zamir.khan@haymarket.asia

Delegate & Programme Information
Kaling Man
Events Manager
Tel: (+852) 3175 1993
Email: kaling.man@haymarket.asia

Sponsorship Opportunities
Steve Marshall
Commercial Director
Tel: (+852) 3175 1991
Email: steve.marshall@haymarket.asia


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